BILLY PRIDGEN
Available for Work · Replies 24–48h Contact
Creative Director · liteworkdesigns.com

Six Disciplines.
One Director.

A creative director dedicated to crafting cohesive, high-fidelity brand experiences — with a background spanning professional cinematography, photography, and digital design. This site is a gallery of six wings. Each is built in the language of its own craft.

MFA Media Design BS Graphic Design 24 Years New Jersey / Remote Worldwide
01 Brand Identity
Systems 02 Campaign &
Advertising 03 Digital & UX 04 Photography 05 Print, Packaging
& Environmental 06 Film & Motion
01 ROOM ONE — BRAND GUIDELINE ROOM

Brand Identity
Systems

Positioning · Identity · Typography · Art Direction. Rendered as a live brand book.
BRAND STANDARDS · BLACK CHAT PODCASTSECTION 1.0 — CORE · 2025
1.1 — LOGO CONSTRUCTION & LOCK-UPS
Black Chat Podcast primary logo
Reversed lockup
Knockout lockup
OPEN THE FULL BRAND SYSTEM →
1.2 — PRIMARY TYPE SPECIMEN
Aa Bb
DISPLAY — OSWALD700
TEXT — SOURCE SANS 3400
MONO / CAPTION+8% TRACK
1.3 — COLOR SYSTEM
#B83327ON-AIR RED
#C79646BROADCAST GOLD
#000000BOOTH BLACK
#49494BSIGNAL GRAY
1.4 — USAGE RULES
DO
Use the full badge with banner as the primary lockup
DON'T
Never recolor the red disc or the gold ring
TVIAH
TVIAH
YEAR 2026
Identity · positioning · type — full brand system
VISIT SITE ↗ Britni Joy
Britni Joy
YEAR 2026
Identity · art direction — personal brand system
VISIT SITE ↗
SECTION 2.0 — CLIENT ARCHIVE · 8 SYSTEMS

Client Brand Systems — The Archive

Complete identity systems designed for clients — logo suites, color, type, and usage standards. Each opens as a full case study.
Black Chat Podcast logo Black Chat Podcast 2025 · Identity · motion — retro on-air badge for a conversation podcast, animated in 3D OPEN BRAND SYSTEM → B.U.B.G — We Ride Too logo B.U.B.G — We Ride Too 2021 · Identity · apparel — compass-badge mark for a mountain biking crew OPEN BRAND SYSTEM → KCC Magic Butter logo KCC Magic Butter 2020 · Identity · product-line system — botanical droplet mark for a natural body care range OPEN BRAND SYSTEM → No Stone Left Unturned logo No Stone Left Unturned 2021 · Identity · storytelling badge — moonlit emblem for a recovery church OPEN BRAND SYSTEM → The Parent App logo The Parent App 2020 · Identity · two-orientation lockup — parenting app mark of two parents forming a heart around a child OPEN BRAND SYSTEM → Rise n' Grind logo Rise n' Grind 2020 · Identity · mascot badge — rooster-and-beans mark for a freshly roasted coffee brand OPEN BRAND SYSTEM → Sanmarlia Security logo Sanmarlia Security 2020 · Identity · guardian crest — hands-as-shield mark for a private security firm OPEN BRAND SYSTEM → Studio XV Interiors logo Studio XV Interiors 2026 · Identity · brand guidelines — black & white typographic mark for an interior design studio OPEN BRAND SYSTEM →
02 ROOM TWO — THE POSTER WALL

Campaign &
Advertising

Social campaigns · animated ads — local, national, international.
CAMPAIGN 01

Finch

Finch — flagship creative
FINCH / FLAGSHIP
Finch — variant A
A

Variant A

Finch · creative test

Finch — variant B
B

Variant B

Finch · creative test

▶ PLAY VIDEO
▶ PLAY VIDEO
Finch — creative 1 STILL
Finch — creative 2 STILL
Finch — creative 3 STILL

Finch

Launch suite — feed statics, story cuts, and animated 6s/15s spots. Booking with 0% service fees.

VIEW CAMPAIGN ↗
CAMPAIGN 02

US Patriot Tactical

▶ PLAY VIDEO
▶ PLAY VIDEO
▶ PLAY VIDEO
▶ PLAY VIDEO

US Patriot Tactical

Global brand marketing · tactical retail. Content-marketing creative suite and facility film, local → national → international rollout.

03 ROOM THREE — THE BUILD ROOM

Digital & UX

UX/UI design · web development · SEO & performance analytics.
wireframe → shipped
01 — LO-FI WIREFRAME
▧
↳ HERO CTA — above fold
02 — HI-FI · SHIPPED
Work · About · Contact

Design that performs.

The same wireframe, resolved into a shipped, measured product experience.

GET STARTED
◎ tap target 44px
▲
+25%
USER ENGAGEMENT ACROSS DIGITAL PLATFORMS
MEASURED · SEO + PERFORMANCE
WEB PRESENCE + CLIENT SITE DEMOS
WEBSITES — DESIGNED & SHIPPED
tviah.com
TVIAH — website

TVIAH

Brand site — Live. Lead. Legacy.

VISIT
britnijoy.com
Britni Joy — website

Britni Joy

Personal brand & booking site

VISIT
finchbook.com
Finch — website

Finch

Bookings, payments & clients in one place

VISIT
clients.liteworkdesigns.com
Lite Work Designs — website

Lite Work Designs

Studio site & client portal

VISIT
in development
BlockStar — website

BlockStar

Curated video showcase for independent artists

in development
Kaigo — website

Kaigo

Home-care case-management console — demo

in development
Studio Board — website

Studio Board

Studio departure board — tvOS display + web console

in development
The Throughline — website

The Throughline

Newsletter template — Bulletin (template product)

in development
Rostrum — website

Rostrum

Speaker & leadership template (template product)

in development
Vitrine — website

Vitrine

Creative portfolio template (template product)

SHIPPED FOR IOS

Native SwiftUI apps — designed, built, and shipped. Tap any screen to view it full size.

Aperla — screen 1
Aperla — screen 2

Aperla IOS

Creator booking marketplace — galleries, calendar, and payments. iOS + watchOS.

Lite Work Designs — screen 1
Lite Work Designs — screen 2

Lite Work Designs IOS

Client portal & designer admin — projects, milestones, galleries, and messaging.

static pitch
Static Pitch — screen 1
static pitch
Static Pitch — screen 2

Static Pitch MACOS

DJ performance studio — dual stem decks, lyric-aware library, Logic-style timeline.

studio board
Studio Board — screen 1
studio board
Studio Board — screen 2

Studio Board TVOS

Studio departure board for Apple TV — 13 broadcast themes, live via Supabase Realtime.

04 ROOM FOUR — THE DARKROOM

Photography

Corporate · commercial · editorial. Shown as a marked-up contact sheet.
BRITNI SHOOT — cover
BRITNI SHOOT 8 PHOTOS
US PATRIOT — cover
US PATRIOT 7 PHOTOS
PORTFOLIO ALBUMS · 2CLICK A COVER TO VIEW THE FULL SET

Frames 24 and 27 are circled selects. The director's eye is in the edit — choosing the one frame a corporate, commercial, or editorial story turns on.

05 ROOM FIVE — ON PRESS

Print, Packaging
& Environmental

Packaging · editorial · large-format · pre-press · storefront.
A — PACKAGING DIELINE
BILLY
EST. 2026
DIELINE · BLEED · SPOT UV
B — TRI-FOLD MOCK
back
FRONT
flap
PAPER · 130# UNCOATED · FOLD SCORE
C — LARGE-FORMAT / ENVIRONMENTAL
Take It to Paris — Cookout flyer · full-bleed event print
TAKE IT TO PARIS · COOKOUT FLYER · FULL-BLEED EVENT PRINT
TVIAH — Business cards · gold on forest
TVIAH · BUSINESS CARDS · GOLD ON FOREST
Take It to Paris — Staff card system · 12 variants
TAKE IT TO PARIS · STAFF CARD SYSTEM · 12 VARIANTS
Stuck in Time — Business cards · teal system
STUCK IN TIME · BUSINESS CARDS · TEAL SYSTEM
06 ROOM SIX — THE SCREENING ROOM

Film & Motion

Video production · motion graphics · animation. One voice among six.
Film production still
00:24:18:07
CLEAVE
2026 short film · direction + motion.
30+ music videos directed since 2009.
Film still 1
Film still 2
Film still 3

CLEAVE

2026-27
Director · motion. Short film — cinematography, edit, grade, motion graphics.

Music Videos

Since 2009
30+ directed. Scaled 3 → 20+ videos annually within 3 months as team lead.

CREATIVE LEADERSHIP — VERIFIED IMPACT
200%
INCREASE IN PRODUCTION QUALITY & OUTPUT AS CD / TEAM LEAD
3→20+
VIDEOS ANNUALLY — SCALED WITHIN 3 MONTHS
40+
ANNUAL GRAPHIC DESIGN INITIATIVES ORCHESTRATED
+25%
USER ENGAGEMENT ACROSS DIGITAL PLATFORMS